Director of Marketing & Communications
Betsy is uniquely wired to see copywriting as more than words; she cares about the data that shows how effective those words are at motivating someone to take action. She’s passionate about planning engaging content strategies for a diverse, global audience who engages with YVC through mediums like email, blogs, and social media with the goal of building engagement and growing the audience. Based at YVC Headquarters in Kansas City, Missouri, Betsy is originally from Jefferson City, Missouri, where she spent most of her marketing and communications career in the non-profit sector. Betsy loves reality tv, an energetic white boarding session, and has bold opinions about movies, food, and true crime documentaries.